“All Americans lecture, I believe. I suppose it is something in their climate.” Lord Illingworth, in Oscar Wilde’s A Woman of No Importance, Act II (1893).
Collins, Philip. “‘Agglomerating Dollars with Prodigious Rapidity’: British Pioneers on the Lecture Circuit.” Victorian Literature and Society: Essays Presented to Richard D. Altick. Eds. James R. Kincaid and Albert J. Kuhn. N.p.: Ohio State UP, 1984: 3-29.
Quoting from Louis B. Wright’s, Culture on the Moving Frontier (1955) – “The persistence of the English lecturer in the West [i.e. America] is one of the curious cultural phenomena of the nineteenth and early twentieth centuries” (qtd. 6) – Collins offers a number of factors that explain this persistence: the fantastic sums of money to be made, which could not be equalled in Britain by either lecturing or writing; efficient transportation (i.e. railroads); lecture agencies; and the Lyceum movement, which created a huge demand for lectures and which, unlike the theatre, did not offend scruples informed by the New England Puritan tradition. The lectures also offered one of the only forms of ‘moral recreation’ for middle-class women, who, one observer noted in 1870, were prominent as audience members and lecturers (12).
“To simplify and generalize by decades: in the 1830s the British began to realize the possibilities of lecturing in America, and a few tried it. In the forties the first such financial killing was made (by an Irishman [Dionysius Lardner]), and American zest for lectures became so conspicuous that British travelers (like Charles Dickens in 1842) commented on it more than their predecessors had done. In the fifties, the first big stars entered the business…. In the early sixties the Civil War interrupted this development…” (7).
“The seventies and eighties seem to have been the climax of business. By the nineties, according to the leading American lecture agent, Major J.B. Pond, who had organized many of the most illustrious tours by native and imported speakers, lecturing had fallen in disrepute…. Nevertheless, as Pond reports, the demand for quantity, if not quality, was still rising. In the seventies there were five hundred Lyceums to be kept supplied with speakers; in the summer of 1900 over two hundred lecturers had announced their winter season plans for touring one state alone (Illinois)” (8).
The decline of lecturing was attributed to the growing acceptance of the theatre and the increasing availability of magazines and newspapers (13). Read the rest of this entry »